The Tiny House मोबायल बार by Gradient Experiential is a highly esteemed winner of the very prestigious 2020 A' Design Award रजत पुरस्कार in कार्यक्रम आनी घडणूक डिझायन Competition Category.
रजतकार्यक्रम· 2020
The Tiny House मोबायल बार
Client: Gradient Experiential
A' Design Award रजत पुरस्कार Winner in कार्यक्रम Category
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The Design
About The Tiny House मोबायल बार
टायनी हाऊस हो ब्रँड इव्हेंटांक भोंवडेखातीर तयार केल्लो एक मोबायल बार. ही रचना एका व्हरपाक जावपी जपानी बारांत रुपांतरीत केल्ली. दोन मायक्रो बार बारटेंडराकडेन तोंड करून बशिल्ल्या आसनांसयत एका खाजगी अंतर्भागांत कॉकटेल्स दितात. भायलो आदरातिथ्य लाउंज रावपी सोयऱ्यांखातीर एक हायबॉल बार, एक कायनेटीक रेंवाची मेज, एक बांबूचें इच्छापूर्तीचें झाड, लाउंज फर्निचर, ब्रँड मजकुराखातीर एक स्क्रीन, आनी छपराच्या लाउंजाक वचपाखातीर एक गोलाकार जिनो हांचो आसपाव जाता. सामुग्रींत सायप्रस लाकूड, टेंपर्ड ग्लास आनी शोजी कागद हांचो आसपाव जाता. ह्या ७.६२ मीटर रचनेक लिपयल्लीं चाकां, अंतर्गत वातावरण नियंत्रण आनी एक जनरेटर आसा.
The Recognition
About the A' Design Award रजत पुरस्कार
The Tiny House मोबायल बार ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. The Tiny House मोबायल बार ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. The Tiny House मोबायल बार ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.
- Dimensions & Packaging
- Trailer in transportation mode specs:
- Length:7.62m; Width:2.6m; Height: 3.78m
- Estimated GVWR: 14,500lbs
- (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler
- Schantz Retractable Wheel System - Tags
- The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki
- Production Technology
- The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.
- Design Challenge
- The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
- Research
- A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
- Inspiration
- Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.
- Project Duration
- The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities:
June 1, Brooklyn, NY
June 11-12, Las Vegas, NV
July 11-13, Miami, FL
August 4, NYC, NY
August 23-25, Los Angeles, CA
August 17, Los Angeles, CA
September 21, Oakland, CA
September 28, San Francisco, CA - Operation Flow
- The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.
- Team Members
- Creative Director: Anthony Coppers
Creative & Design Director: Jennifer De Fouchier
Designer: Yu-Han Wang
Designer: Anna Pacult
Fabrication Manager: Paulius Daunoras
Project Director: Colin McKenzie
Project Manager: Victoria Pache
Production Manager: Jackie Hsu
Production Coordinator: Marissa Astolfi
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