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Wood and Tree पोस्टर by Yu Zhuang

Wood and Tree पोस्टर by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन Competition Category.


रजतग्राफिक· 2020

Wood and Tree पोस्टर

by Yu Zhuang

Client: Jia Saitama

A' Design Award रजत पुरस्कार Winner in ग्राफिक Category

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Verified Award Winner

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Colors

The Design

About Wood and Tree पोस्टर

वूड अँड ट्री हो जपान, टोकियोंत जाल्ल्या वास्तुकलेच्या सेमिनारा खातीर तयार केल्लो पोस्टर. सेमिनाराचो विशय आदुनीक वास्तुकलेंत लांकूड ह्या पारंपारीक साहित्याचो नवो उपेग हो आसा. पोस्टरांत रुखाच्या वाळ्यांच्या पारंपारीक रेखांकनाची नक्कल करपाक आदुनीक ग्राफीक भाशेचो वापर केला. नमुनो तयार करपाक वेगवेगळ्या संख्येच्यो, जाडायेच्यो, वक्रतेच्यो आनी रंगाच्यो रेगीं तपासल्यो. निकाल संरचनेंत गणीतीय आसा, तरीय सैमीक सोबीतकाय उरता. पोस्टर २१० गुणीले २९७ मिलीमीटर आसा. तो एका प्रवेशद्वारार दाखयलो, जंय पळोवपी ल्हान फ्लायर घेवंक शकतले.

The Recognition

About the A' Design Award रजत पुरस्कार

Wood and Tree पोस्टर ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Wood and Tree पोस्टर ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Wood and Tree पोस्टर ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging
Width 210mm x Height 297mm
Tags
Modern, mathematical, nature, minimal, geometric
Production Technology
Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge
The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research
The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration
The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration
The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow
It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members
Zhuang Yu
Image Credits
Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.

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