Juan Eugenio Mallo Camera हांचें Borboleta ब्रँड सिस्टीम हें अत्यंत प्रतिष्ठेच्या 2020 A' Design Award रजत पुरस्कार चें ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
रजतग्राफिक· 2020
Borboleta ब्रँड सिस्टीम
डिझायनर Juan Eugenio Mallo Camera
ग्राहक: Balko Argentina S.a
ग्राफिक वर्गांत A' Design Award रजत पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#91454 खातीर पुरस्कार स्थिती पडताळातडिझायन
Borboleta ब्रँड सिस्टीम विशीं
बोरबोलेता हो ब्राझीलांतल्या एकाच मालक गटाच्या दोन गॅस स्टेशन नेटवर्कां खातीर तयार केल्लो ब्रँड सिस्टीम. Dislub ईशान्येंत काम करता आनी Equador उत्तरेंत काम करता, आनी दोनूय नेटवर्कां आपआपली नांवां सांभाळटात. फुलपाखराच्या आकारांतलें एक सामायिक चिन्ह हे दोनूय ब्रँड जोडटा. फुलपाखरूं रूपांतर आनी नवसंचारा कडेन उल्लेख करता, आनी ताचें बाह्यरूप ब्राझीलियन प्रदेशाच्या सिल्हूएटाची याद करून दिता. तीन रंग वापरतात, एक दरेकी कंपनी खातीर आनी तिसरो रंग तांच्या संघटना खातीर. लोगो हो मॉड्यूल-आधारीत ग्रिडाचेर बांदला.
मान्यताय
A' Design Award रजत पुरस्कार विशीं
Borboleta ब्रँड सिस्टीम ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Borboleta ब्रँड सिस्टीम ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Borboleta ब्रँड सिस्टीम ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- माप आनी पॅकेजिंग
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - ट्यॅग्स
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- उत्पादन तंत्रज्ञान
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- डिझायन आव्हान
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- संशोधन
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- प्रेरणा
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- प्रकल्पाचो काळ
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- कार्यप्रवाह
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- टीम वांगडी
- Juan Eugenio Mallo Camera
Diego Adrián Beas
प्रायोजीत
Designers.org परस फुडें सोदात
आमच्या जाहिरात भागीदारांकडल्यान उत्पादनां, सेवा आनी संदी सोदून काडात.
आनीक सोदात
संबंदीत डिझायनां
त्याच वर्गांतल्या गुणवत्तेन वेंचिल्ल्या आनीक पुरस्कार जिकिल्ल्या डिझायनांचो सोद घेयात.
