Avgoulakia विक्री किट by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award लोह पुरस्कार in ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन Competition Category.
लोहग्राफिक· 2021
Avgoulakia विक्री किट
Client: Zouras Farm
A' Design Award लोह पुरस्कार Winner in ग्राफिक Category
Verified Award Winner
Verify Award Status for #94660The Design
About Avgoulakia विक्री किट
कोंबडी आदीं वा अंडें आदीं? हो पयलो प्रश्न जाका सादारणपणान उत्तर दिवचें पडटा, पूण ह्या प्रसंगांत आनीक एक प्रश्न आसलो. जेन्ना तुमकां एका क्लासीक उत्पादनाचो अनपेक्षीत आनी वेगळ्या तरेन अणभव घेवंक जाय, तेन्ना तुमकां कितें जाय? बरें, पयलीं, एक अनपेक्षीत सादरीकरण जें वेगळें उबें रावंक शकता. तेंच Avgoulakia ब्रँडाखातीर तयार करचें आसलें, एका सृजनात्मक संकल्पने वरवीं जी आधुनीक, वेगळ्या आनी खेळकुडाच्या तरेन ब्रँडाची अनन्यताय दाखोवंक शकता.
The Recognition
About the A' Design Award लोह पुरस्कार
Avgoulakia विक्री किट ही A' Design Award लोह पुरस्काराची विजेती आसा, बऱ्या रितीन रचल्ल्या निर्मितींकडल्यान अपेक्षित व्यावसायिक आनी औद्योगिक गरजो पुराय करपी बऱ्या रचनांक दिवपी प्रतिष्ठीत मान्यताय. लोह विजेते तांच्या निर्मात्यांचें व्हड कौशल्य, उच्च विशेषज्ञताय, तज्ञाची समज आनी सर्जनशील क्षमता दाखयतात. Avgoulakia विक्री किट ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, व्यावहारीक आनी नाविन्यपूर्ण निर्मिती जावंक जाय अशी अपेक्षा आसा. हे लोह पुरस्कार जिखिल्ले रचन उद्योगांतले उत्कृष्ट सराव एकठांय करता आनी ज्ञान आनी प्रतिभेन जोडिल्ले सक्षम तांत्रिक गुण आसपी आसा. Avgoulakia विक्री किट परिपूर्णतायेक लागून मानाक पात्र आसा आनी जिणेचो दर्जो सुदारून संवसार चड बरो करपाखातीर रचल्ल्यान आसा.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Dimensions & Packaging
- kit: paper, 479 x 1157 (mm)
- Tags
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Production Technology
- Paper. Environmentally friendly.
- Design Challenge
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Research
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Inspiration
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Project Duration
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Operation Flow
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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