Ryan Paonessa हांचें Status Audio ब्रँड ओळख हें अत्यंत प्रतिष्ठेच्या 2020 A' Design Award कांस्य पुरस्कार चें जायरात, विपणन आनी संवाद डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
कांस्यजायरात· 2020
Status Audio ब्रँड ओळख
डिझायनर Ryan Paonessa
ग्राहक: Ryan Paonessa Design
जायरात वर्गांत A' Design Award कांस्य पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#98408 खातीर पुरस्कार स्थिती पडताळातडिझायन
Status Audio ब्रँड ओळख विशीं
स्टेटस ऑडिओ ही न्यू यॉर्क आधारित डायरेक्ट-टू-कन्झ्युमर हेडफोन कंपनीखातीर तयार केल्ली ब्रँड ओळख. लोगोटायप एका सादीक साऊंड वेव्ह पॅटर्नाच्या प्रवाहाची नक्कल करता, जंय दरेक अक्षर तोच उभो मार्ग आनी कमान अनुसरता. हो सुधारीत साऊंड वेव्ह पॅटर्न लोगोटायपाची गरज नासतना दुयय्यम चिन्ह म्हणूनूय वापरतात. रंग आनी टायपोग्राफी पॅकेजिंग, वेबसायट, प्रिंट कॉलॅटरल आनी मार्केटींग साहित्यांतल्यान दृश्य ओळख एकसंघ करतात. हेडफोनांचेर कसलोच लोगो ना, फकत एक विशिष्ट प्रॉडक्ट कोड आसा, जो एक मिनिमल आनी उपयुक्ततावादी दृष्टीकोन प्रतिबिंबीत करता. पॅकेजिंग वेगवेगळ्या आकारांनी उपलब्ध आसा.
मान्यताय
A' Design Award कांस्य पुरस्कार विशीं
Status Audio ब्रँड ओळख ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. Status Audio ब्रँड ओळख ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. Status Audio ब्रँड ओळख गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.
The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products. - माप आनी पॅकेजिंग
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- ट्यॅग्स
- graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
- उत्पादन तंत्रज्ञान
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
- डिझायन आव्हान
- Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
- संशोधन
- The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
- प्रेरणा
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
- प्रकल्पाचो काळ
- This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
- कार्यप्रवाह
- Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
- टीम वांगडी
- Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son - प्रतिमा श्रेय
- Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.
प्रायोजीत
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