HEMA Alliance Nasnameya Dezgehî لەلایەن Pedro Panetto

دیزاینی HEMA Alliance Nasnameya Dezgehî لەلایەن Pedro Panetto خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2020

HEMA Alliance Nasnameya Dezgehî

لەلایەن Pedro Panetto

کڕیار: Pedro Panetto

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #100934

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی HEMA Alliance Nasnameya Dezgehî

Nivîsa Pirtûkê: HEMA Alliance nasnameyeke dezgehî ye ku ji bo komeleyekê hatiye afirandin ku piştgirî dide pêşbazkarên Hunerên Şer ên Dîrokî yên Ewropî. Nasname 160 guherto yên sembolê vedihewîne, ku ji 40 sêwiranên şûran pêk hatine û di çar rêzbendiyên dîtbarî de têne pêşkêşkirin. Her şûr li gorî rêjeyên modeleke dîrokî ya rastîn hatiye çêkirin. Tîp, valahiya navbeynkariyê û diyagrama sembolê li ser bingeha Rêjeya Zêrîn hatine avakirin, ya ku lihevhatina di navbera hemû guhertoyan de diparêze. Her pêşbazkar dikare guhertoya ku li gorî şêwaza wî ya perwerdehiyê û çeka wî ya tercîhkirî ye, hilbijêre.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

HEMA Alliance Nasnameya Dezgehî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku HEMA Alliance Nasnameya Dezgehî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. HEMA Alliance Nasnameya Dezgehî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
قەبارە و پاکێج: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
تاگەکان: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
تەکنەلۆژیای بەرهەمهێنان: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
هەڵەنگاندنی دیزاین: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
توێژینەوە: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
ئیلهام: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
ڕێڕەوی کارکردن: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
ئەندامانی تیم: Pedro Panetto.
Francesco Brugnera Teixeira.