Problue Annual Posters Primary Function: پۆستەر by JBBC Branding Consultancy

Problue Annual Posters Primary Function: پۆستەر by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Wênegirtinê û Manîpulasyona Wêneyan Competition Category.

ZîvWênegirtin· 2020

Problue Annual Posters Primary Function: پۆستەر

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Xelata A' Design Award a Zîvîn Winner in Wênegirtin Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primary Function: پۆستەر

Book Text: پۆستەرەکانی ساڵانەی پرۆبلوو زنجیرەیەکن لە پۆستەری چاپکراو کە بۆ براندێکی مەلەکردنی ژێراوی دروستکراون. هەر پۆستەرێک یەک مۆدێل پیشان دەدات کە هەردوو جلوبەرگی شاری شیک و کراسی مەلەکردنی ژێراوی لەبەردایە، بۆیە گواستنەوە لە نێوان ژیانی ڕۆژانە و مەلەکردنی ژێراوی دیار دەکرێت. شینی خۆڵەمێشی بۆ ئازادۆیی بەکارهاتووە بۆ پیاوەکە، و سووریش بۆ ژنەکە بەکارهاتووە. باڵگەری خۆشاردنەوە ئاماژە بە جوڵەی ژیانی شاری دەکات. جیاوازییەکان بە ئەنقەست ڕێکخراون، وەکو خێرا و بێجوڵە، جلوبەرگی ڕۆژانە و کراسی مەلەکردن، هەموار و تیژ. هەر پۆستەرێک ٤٢٠ بە ٥٩٤ میلیمەتر ئەندازەیەتی.

The Recognition

About the Xelata A' Design Award a Zîvîn

Problue Annual Posters Primary Function: پۆستەر xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Problue Annual Posters Primary Function: پۆستەر karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Problue Annual Posters Primary Function: پۆستەر afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd