Beyond the Blue Pertûk by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Medyaya Çapkirî û Weşandî Competition Category.

ZîvÇap· 2020

Beyond the Blue Pertûk

by Sung ho Nam

Client: Cosmo-Sloth

Xelata A' Design Award a Zîvîn Winner in Çap Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Pertûk

Beyond the Blue pertûkek e derbarê pirsgirêkên jîngehî yên girêdayî deryayê. Her beşek bi çîpeke rengîn a cuda tê danasîn ku rûyekî cuda yê okyanûsê nîşan dide. Çîpeke kesk sembola daristaneke deryayî ya saxlem e, dema ku çîpeke sor behsa deryayeke ku bi xwîna balînan tarî bûye dike. Reng wekî rêyeke sade û gerdûnî tê bikaranîn ji bo şirovekirina mijarên jîngehî yên tevlihev ji bo xwendevanên hemû temenan. Pertûk bi mezinahiya 187 mm bi 245 mm e û 90 rûpel hene. Çapkirin muredekê ya rûnê fasûlyeya soyayê li ser kaxeza mat a 100 g bi kar tîne, û bi rêzkirina bi ta bikaranîna zeliqokê kêm dike.

The Recognition

About the Xelata A' Design Award a Zîvîn

Beyond the Blue Pertûk xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Beyond the Blue Pertûk karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Beyond the Blue Pertûk afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam