Debes Intervenir Karê Bingehîn: Poster û Ewlehiyê by Eduardo Walles

Debes Intervenir Karê Bingehîn: Poster û Ewlehiyê by Eduardo Walles is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2020

Debes Intervenir Karê Bingehîn: Poster û Ewlehiyê

by Eduardo Walles

Client: tApp

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Colors

The Design

About Debes Intervenir Karê Bingehîn: Poster û Ewlehiyê

Nivîsa Pirtûkê: Debes Intervenir kampanyayeke posterên ewlehiya cîhê kar e ku ji bo kargeheke pîşesazî hatiye afirandin. Posteran karanîna rast û şaş a amûr û tesîsan nîşan didin. Her dîmen li ser wê kêliya berî qewimîna qezayekê hûr dibe. Ji bo avakirina girêdaneke dostane û zelal digel karkeran, teşeyeke komîk hatiye bikaranîn. Karaktereke wêneyî li ser her peyamê rêberiya karmendan dike. Berhem bi amûrên vektor-îllustrasyonê hatiye xêzkirin da ku rêzeke organîk û berfireh biparêze, paşê bi nermalava edîtkirina wêneyan hatiye rengîn kirin û pêkanîn. Her poster li ser stîren hatiye çapkirin û mezinahiya wê 900 bi 600 mîlîmetre ye.

The Recognition

About the Xelata A' Design Award a Hesinîn

Debes Intervenir Karê Bingehîn: Poster û Ewlehiyê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Debes Intervenir Karê Bingehîn: Poster û Ewlehiyê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Debes Intervenir Karê Bingehîn: Poster û Ewlehiyê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensions & Packaging: Styrene 900 mm X 600 mm. Depth. 50
Tags: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Production Technology: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Design Challenge: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Research: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiration: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Project Duration: The project started in September 2016 and finished in November 2016 in CDMX.
Operation Flow: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patents: None, everything was created form scratch.
Team Members: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Image Credits: None, everything was created form scratch.