Fil Primary Function: Nasnameya Marqeyê by Young Huale

Fil Primary Function: Nasnameya Marqeyê by Young Huale is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2020

Fil Primary Function: Nasnameya Marqeyê

by Young Huale

Client: By-Enjoy

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Verified Award Winner
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Colors

The Design

About Fil Primary Function: Nasnameya Marqeyê

FIL sîstemek nasnameya marqeyê ye ku ji bo dikanek ku berhevokên dîzayneran û tiştên din ên dîzaynê difiroşe, hatiye afirandin. Navê FIL bi fransî tê wateya xêz. Xêzek berdewam di navbera her sê tîpan re dibihure, ji ber vê yekê ramana li paş marqeyê rasterast û xuya dibe. Xêz dikare were dirêjkirin an kurtkirin, ku ev dihêle logo di dirêjahiyên cuda û di cîhên cuda de were bikaranîn, di heman demê de wêneyek yekgirtî diparêze. Nasname li ser nîşanên dikanê, kartên karsaziyê, pakkirin, qirtasiye, etîketên navî, çenteyên destan û tiştên kaxezî tê sepandin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Fil Primary Function: Nasnameya Marqeyê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Fil Primary Function: Nasnameya Marqeyê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Fil Primary Function: Nasnameya Marqeyê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai