Alpha Series Shaver by Mert Ali Bukulmez

Alpha Series Shaver by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Hesinîn in Dîzayna Bedewî, Lênêrîna Kesane û Hilberên Kozmetîkê Competition Category.

HesinHilbera Kozmetîkê· 2020

Alpha Series Shaver

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Xelata A' Design Award a Hesinîn Winner in Hilbera Kozmetîkê Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Shaver

Alpha series şilekek tevlihev, nîv-profesyonel e ku dikare peywirên bingehîn ji bo lênêrîna rûyê bide. Di heman demê de hilberek ku çareseriyên hogjenîkî yên bi nêzîkatiya nûjen a ku bi estetîka bedew a hevbeş re jî pêşkêş dike, pêşkêş dike. Simkuştî, kêmxembûn û fonksiyonel bi navbeynkariya hêsan a bikarhêner re, bingehên projeyê ava dike. Tecrûbeya bikarhênerên kêfxweş key e. Seriştan bi hêsanî dikare ji şivan were avêtin û li beşa hilanînê were danîn. Dock ji hêla bargiran û barkirina paqijkirina pêşniyarên ku bi beşa UV Light ve tê de tê de tête navnîşkirin tê çêkirin.

The Recognition

About the Xelata A' Design Award a Hesinîn

Alpha Series Shaver xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Alpha Series Shaver afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Alpha Series Shaver ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019