The Simplest Happiness Animation Bazirganî by Yen C Chen

The Simplest Happiness Animation Bazirganî by Yen C Chen is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Platîn in Dîzayna Fîlm, Vîdyo û Anîmasyonê Competition Category.

PlatînFîlm· 2020

The Simplest Happiness Animation Bazirganî

by Yen C Chen

Client: Fox Movies

Xelata A' Design Award a Platîn Winner in Fîlm Category

726,825

Verified Award Winner

Verify Award Status for #103050

ئێستا بەخشین بکە Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Simplest Happiness Animation Bazirganî

Di zodiacê Chineseînî de, sala 2019 sal e kul e, lewra Yen C xalîçê dirizandî çêkiriye, û ew di "gelek fîlimên germ" ên inînî de ceza ye. Karakterên dilxweş bi wêneya kanalê re û bi hestên kêfxweş ên ku kanal dixwazin dixwazin bidin temaşevanên xwe. Vîdyoy ji çar hêmanên fîlimê pêk tê. Zarokên ku dileyzînin dikarin çêtirîn bextewariya pak nîşan bidin, û hêvî dikin ku temaşevan heman hest bi temaşekirina fîlimê bikin.

The Recognition

About the Xelata A' Design Award a Platîn

The Simplest Happiness Animation Bazirganî xelatgirê Xelata A' Design Award a Platîn e, nasîneke pir bi prestîj ku ji sêwiranên bi rastî awarte, xweşik û bi heybet re tê dayîn. Xelatgirên Platînê ecêbên afirandinê ne, şahidiya sînorên afirînerîya hişî ne û pîşekarî û jêhatîbûna bêhempa ya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ev sêwiran karên herî navdar bin, yên ku bedewiya serdemekê diyar dikin, ji bo başiya civakê tevkarî dikin û sînorên huner, zanist, sêwiran û teknolojiyê fireh dikin. The Simplest Happiness Animation Bazirganî bilindbûna ji asta asayî derbasbûyî nîşan dide û bi taybetmendiyên xwe yên bikêr dinyayê çêtir dike. The Simplest Happiness Animation Bazirganî berhemeke bi Xelata A' Design Award a Platîn serketî ye ku daxwazan şiyar dike, îlham dide, kêfxweş dike û şahiyeke mezin çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Team Members: Yen C Chen
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019