Woonwaard Nasnameya Korporatîf by Ruud Winder - Rebrandt

Woonwaard Nasnameya Korporatîf by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZêrGrafîk· 2021

Woonwaard Nasnameya Korporatîf

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

Xelata A' Design Award a Zêrîn Winner in Grafîk Category

52,774

Verified Award Winner

Verify Award Status for #103738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Woonwaard Nasnameya Korporatîf

Woonwaard nasnameyeke korporatîf e ku ji bo yek ji mezintirîn komeleyên xanîdanan li Holandayê hatiye afirandin. Ev nasname hem modern û hem jî cidî ye, û aramî û hêminiyê radigihîne. Sêwiran cihêrengiya kirêdaran û aliyên erênî yên kirêkirinê temsîl dike. Ji her serîlêdanê re komeke bêhempa ya bazinan tê dayîn, ku ji sêwiraneke bingehîn a ji zêdetirî 250 bazinan bi kompozîsyon û rengên cuda hatiye wergirtin. Medyaya çapkirî kaxeza pejirandî ya FSC bi şeş rengên Pantone û rengê reş bi kar tîne. Serîlêdanên dîjîtal bikaranîna kaxezê kêm dikin.

The Recognition

About the Xelata A' Design Award a Zêrîn

Woonwaard Nasnameya Korporatîf xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Woonwaard Nasnameya Korporatîf vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Woonwaard Nasnameya Korporatîf daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®