SciFest Los Angeles Sîstema Nasnameya Festîvalê by Ching-Fa Lung

SciFest Los Angeles Sîstema Nasnameya Festîvalê by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2021

SciFest Los Angeles Sîstema Nasnameya Festîvalê

by Ching-Fa Lung

Client: Art Center College of Design

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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The Design

About SciFest Los Angeles Sîstema Nasnameya Festîvalê

SciFest Los Angeles sîstemek nasnameya festîvalê ye ku ji bo festîvaleke fîlman a heşt-rojî ya texeyulî hatiye afirandin, ku xwe terxan kiriye fîlmên zanistî-xeyalî. Bername fîlmên zanistî-xeyalî yên klasîk ji sala 1970an heta 2017an vedibêje, û jêr-cureyên wekî çalakî, anîmasyon û razê jî digire nav xwe. Curetîpek dîmensiyonel, ku ji dîmenên çar-dîmensiyonan îlham girtiye, wekî zimanê dîtbarî yê sereke di hemû sepanan de tê bikaranîn. Poster bi rastiya berfirehkirî (augmented reality) dixebitin, ji ber vê yekê temaşevan dikarin kûrahiya wan bigerin. Navrûyên sepan û malperê jî grafîkên sê-dîmensiyonî yên tevgerî bi kar tînin.

The Recognition

About the Xelata A' Design Award a Hesinîn

SciFest Los Angeles Sîstema Nasnameya Festîvalê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku SciFest Los Angeles Sîstema Nasnameya Festîvalê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. SciFest Los Angeles Sîstema Nasnameya Festîvalê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.