Harlem Advocacy Rêzepirtûkên Poster by Jiaqi Song

Harlem Advocacy Rêzepirtûkên Poster by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2021

Harlem Advocacy Rêzepirtûkên Poster

by Jiaqi Song

Client: Bandujo Advertising Design

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

11,237

Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Rêzepirtûkên Poster

Nivîsara Pirtûkê: Harlem Advocacy komek posterên kampanyayên reklamê ye ku ji bo bernameyeke parêzvaniya tenduristiya giştî li Harlem, Bajarê New York-ê hatiye çêkirin. Posterên vê rêzepirtûkê tomarek marqeyê (brand lock up) bi îkonên xêzkirî re li hev dikin, û her îkon nûnertiya yek karûbarê dike, wek karûbarên bijîşkî, civakî, perwerdehiyê an jî yên girêdayî kar. Yek posterê sereke hemû îkonan bi hev re nîşan dide. Ji bo belavkirina giştî, ev rêzepirtûk li posterên yekane hatiye dabeşkirin, ku her yek ji wan yek îkonê bi qebareyeke mezin nîşan dide. Şêwaza dîtbarî ya vê xebatê ji hunerê pop-arte bandor stendiye, da ku niştecihên herêmê bikaribin karûbaran zû nas bikin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Harlem Advocacy Rêzepirtûkên Poster xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Harlem Advocacy Rêzepirtûkên Poster tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Harlem Advocacy Rêzepirtûkên Poster pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.