Branding Accademia of Perugia Sîstema Marka Û Kampanyaya by Paul Robb

Branding Accademia of Perugia Sîstema Marka Û Kampanyaya by Paul Robb is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2021

Branding Accademia of Perugia Sîstema Marka Û Kampanyaya

by Paul Robb

Client: Accademia Di Belle Art Perugia

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Sîstema Marka Û Kampanyaya

Accademia ya Perugia, hewceyê nasnameyek dîtbarî ya nû bû ku daxwaziya saziyê nîşan bide ku zû ber bi pêşerojê ve biçe. S&P bi xebatkar û xwendekarên ABA'yê re xebitî da ku beş û aliyên cihêreng ên Akademiyê tevlihev bikin. Designers & # 039; Pirsgirêk ev bû ku meriv nasname û mîmariya marqeya kînetîk a yekbûyî biafirîne ku di heman demê de ferdîtî da qursên yekane. Wan pergalek nasnameyê ya enerjîk, zexm û erênî afirand ku li seranserê hunerên cihêreng dixebite û ji klîşeyên tîpîk û peymanan dûr dixe.

The Recognition

About the Xelata A' Design Award a Zîvîn

Branding Accademia of Perugia Sîstema Marka Û Kampanyaya xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Branding Accademia of Perugia Sîstema Marka Û Kampanyaya karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Branding Accademia of Perugia Sîstema Marka Û Kampanyaya afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb