Jie Yi Couture Nasnameya Brendê لەلایەن Yiwen Tu

دیزاینی Jie Yi Couture Nasnameya Brendê لەلایەن Yiwen Tu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

HesinGrafîk· 2021

Jie Yi Couture Nasnameya Brendê

لەلایەن Yiwen Tu

کڕیار: Jie Yi Couture Studio

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Grafîk

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Jie Yi Couture Nasnameya Brendê

Jie Yi Couture nasnameyeke brendê ye ku ji bo studyoyeke kutur li Şangheyê hatiye afirandin. Karaktera Çînî Jie tê wateya çareserkirin û hilweşandin, lêbelê Yi tê wateya yek, yekîtî û lihevhatin. Logo bi tîpografiya Çînî hatiye avakirin, û perçeyên karakteran bi sembolên mannequîn û qeyçiyan hatine guhertin. Xêzên nexşesazkirinê hêmana dîtbarî ya sereke pêk tînin, û xêz, kevî û nîşeyên wan nexşeyeke berfireh çêdikin. Nasname li ser pakêtên ku bi çend mezinahiyan têne pêşkêşkirin tê bikaranîn. Sêwiran hostetî û xizmeteke cildirûskirina nîv-taybet vedibêje.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Jie Yi Couture Nasnameya Brendê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Jie Yi Couture Nasnameya Brendê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Jie Yi Couture Nasnameya Brendê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
قەبارە و پاکێج: The packaging shown is offered in a variety of sizes and iterations based on the product.
تاگەکان: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
تەکنەلۆژیای بەرهەمهێنان: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
هەڵەنگاندنی دیزاین: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
توێژینەوە: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
ئیلهام: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
ماوەی پڕۆژە: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
ڕێڕەوی کارکردن: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
ئەندامانی تیم: Independent
کرێدیتی وێنەکان: Yiwen Tu, 2020