Yoonly Naskirina Dîtbarî by Fanny De Bray

Yoonly Naskirina Dîtbarî by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2021

Yoonly Naskirina Dîtbarî

by Fanny De Bray

Client: Made for you

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

Verify Award Status for #109809

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yoonly Naskirina Dîtbarî

Yoonly naskirineke dîtbarî ye ku ji bo brendeke rêwîtiyê hatiye çêkirin, ku bo rêwîtiyên ciwan ezmûnan pêşkêş dike. Tîpa Y bi pîneke nexşeyê (map pin) hatiye lihevkirin, ku pêkhateyeke bişkoja on/off çêdike û peyama bingehîn a "switch on life" (jiyanê vekê) piştrast dike. Her du tîpên O wek nîşana bêdawîtiyê (infinity) hatine şeklkirin, ku bîranînên li kêleka jiyanê mane radigihînin. Binê her tîpekê ber bi rastê ve dizivire, ku ji logoyê xuyangeke dînamîk û bi tekstûr dide. Rengê kesk-şîn (duck green) behr û ezman bi bîr tîne, li gel rengê narincî ku germahiya mirovahî û tavê nîşan dide. Naskirin ji bo hem medyaya dîjîtal û hem jî ya çapkirî hatiye guncandin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Yoonly Naskirina Dîtbarî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Yoonly Naskirina Dîtbarî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Yoonly Naskirina Dîtbarî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you