Muse Pêşangeha Têgehî Celebek Grafîkê by Michelle Poon

Muse Pêşangeha Têgehî Celebek Grafîkê by Michelle Poon is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZêrGrafîk· 2021

Muse Pêşangeha Têgehî Celebek Grafîkê

by Michelle Poon

Client: Michelle Kason

Xelata A' Design Award a Zêrîn Winner in Grafîk Category

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Colors

The Design

About Muse Pêşangeha Têgehî Celebek Grafîkê

Muse projeyek sêwirana ceribandî ye ku têgihîştina muzîka mirov bi sê serpêhatiyên sazkirinê ve dixwîne ku awayên cûda ji bo ezmûna muzîkê peyda dike. Ya yekem bi karanîna materyalê termo-aktîf bi tenê hestiyar e, û ya duyemîn têgihîştina deşîfrekirî ya cîhaniya muzîkê nîşan dide. Ya dawîn wergerek di navbera notasyona muzîkê û formên dîtbarî de ye. Mirov têne teşwîq kirin ku bi sazûmanan re têkilî daynin û bi têgihîştina xwe ve muzîkê bi dîtbarî vekolînin. Peyama sereke ev e ku sêwiraner divê haydar bin ka têgihîştina wan di pratîkê de çawa bandor dike.

The Recognition

About the Xelata A' Design Award a Zêrîn

Muse Pêşangeha Têgehî Celebek Grafîkê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Muse Pêşangeha Têgehî Celebek Grafîkê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Muse Pêşangeha Têgehî Celebek Grafîkê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Muse is an experimental design project studying the musical perception of the human through three installation experiences, two sensational and one logical. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
Dimensions & Packaging: The exhibition is proposed to be in Hong Kong Museum of Art Gallery 4. It includes three installations which is 2m x 2m x 3m each for two of the cylinder exhibits (the Senses and Shades) and three tables for the third interactive exhibit (the Table).

There are also a set of printed materials, such as poster, brochures, printed and digital tickets, which align back to the exhibition brand.
Tags: exhibition, music, perception, visual communication, graphic design, experiement, conceptual
Production Technology: Thermo-active fabric for the Senses.
Acrylic Tiles for the Table.
Antalis Skin Paper for printed matierals.
Design Challenge: Research part:

With the current situation of coronavirus, I could not provide an extensive performance that surrounds the participants. This makes sensing spatiality less specific than in under a real performance as participants could only rely on their imaginations while listening to their headphones.

Creative part:

I stuggled to code or turn raw data into infographics or coded graphics. The topic of 'musical Perception' digs very deep into human psychology and it is somehow hard for anybody to understand the final deliverables. I developed a many possibilities before coming up wth using simple and minimalistic approach to code the raw dats collected.
Research: Readings:

Perception is ineffable. Any written language on the earth failed us in fully communicating perceptions. Perception could be sensed and understood, but not necessarily be spoken. This situation is even more significant when it comes to music as music is often known to be ‘expressive’, ‘intangible’ and ‘free flow’. Music is something that could not be 100% translated to verbal communication. Music is so vague that perception plays a really big role on how we feel and are moved about it.

Musical Experiment:

A group of audience were asked to finish a set of doodles while surrounded by a group of choral performers. From the results, it is understood that human focus on differences and similarities, ups and downs, stable sounds and changes, as well as flat tones and big contrasts. Human always try to find repetitive patterns in a song, which is a reference of what we have always been exposed to.
Inspiration: The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.
Project Duration: The project started dwith the research stage from September 2019 to January 2020, and the execution stage from January 2020 to June 2020.
Operation Flow: We perceive an object through sensations from our body and also our logical mindset which make sense of the sensations. Yet the channels for perceiving music is not limited to our ears only, but our eyes which see the performance, our hands and our bodies which feel the bass beat and frequencies. These information collected from the senses are sent to our brain to construct meaning and perception paved in to help making sense of the information collected.
Patents: Copyrights belong to Michelle Kasom, 2020
Image Credits: Michelle Kason