Dragon Alley Sêwirana Nasnameya Brendê لەلایەن Tian Liu and Jiayi Chen

دیزاینی Dragon Alley Sêwirana Nasnameya Brendê لەلایەن Tian Liu and Jiayi Chen خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2021

Dragon Alley Sêwirana Nasnameya Brendê

لەلایەن Tian Liu and Jiayi Chen

کڕیار: Evil Design Studio

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #111593

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Dragon Alley Sêwirana Nasnameya Brendê

Dragon Alley sêwiranek nasnameya brendê ye ku ji bo xwaringehek hot pot û jûreyek çayê ya li kêleka wê hatiye afirandin. Nasname li ser bingeha ramana dualîzmê ya ji mîtolojiya Çînî hatiye avakirin. Nasnameya xwaringehê bi motîfa qîrîna birûskê, paşxaneyek reşî mîna hubrê û şêwazên tîpan ên bihêz azadbûnê îfade dike. Nasnameya jûreya çayê bi motîfa teqîna nav ewran, rengekî xwezayî yê kaxezê û şêwazên nermtir xwerêvebirinê îfade dike. Nîşaneyên zêrîn ên gradient her du nasnameyan bi hev ve girê didin. Sepan tê de qertên karsaziyê, menûyên xwarinê, posterên reklamê, pakêtkirin û amûrên sifrê hene.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Dragon Alley Sêwirana Nasnameya Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Dragon Alley Sêwirana Nasnameya Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Dragon Alley Sêwirana Nasnameya Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
قەبارە و پاکێج: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
تاگەکان: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
تەکنەلۆژیای بەرهەمهێنان: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
هەڵەنگاندنی دیزاین: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
توێژینەوە: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
ئیلهام: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
ماوەی پڕۆژە: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
ڕێڕەوی کارکردن: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
ئەندامانی تیم: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
کرێدیتی وێنەکان: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.