Who's That Eating کتێبی وێنەی سەرپەڕ by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.
ZêrGrafîk· 2021
Who's That Eating کتێبی وێنەی سەرپەڕ
Client: Keitaro Sugihara
Xelata A' Design Award a Zêrîn Winner in Grafîk Category
Verified Award Winner
Verify Award Status for #111800The Design
About Who's That Eating کتێبی وێنەی سەرپەڕ
ئەم کتێبە کارلێکی سەرپەڕە، شوێنی حەوت ئاژەڵ دەکەوێت کە چێژ لە خواردنە دڵخوازەکانیان وەردەگرن، هەریەکەیان بە تاکردنەوەیەکی سەرپەڕی سێڕەهەندی کە شێوازی تایبەتی خواردنیان نیشان دەدات. هەر سەرپەڕێک بە بڕینەوەی یەک پەڕە دیزاین کراوە، لەگەڵ پەڕەیەکی پشتگیری دووەم کە ناوەوەی هەر دەمێک دەردەخات و پتەوی بنیاتی زیاد دەکات. ئەم دیزاینە سادەیە، لەگەڵ وێنەکاری کۆلاژی کاغەز، ژیان بە هەر ئاژەڵێک دەبەخشێت. دەقەکە دەنگەکانی خواردن لە ڕێگەی ئۆنۆماتۆپیای ژاپۆنییەوە لەخۆدەگرێت و خوێنەر هاندەدات پەڕەکان بکاتەوە و دایانخات لەکاتێکدا ئاژەڵەکان بە خواردن قورت دەدەن.
The Recognition
About the Xelata A' Design Award a Zêrîn
Who's That Eating کتێبی وێنەی سەرپەڕ xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Who's That Eating کتێبی وێنەی سەرپەڕ vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Who's That Eating کتێبی وێنەی سەرپەڕ daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
- Dimensions & Packaging
- 180 mm x 195 mm x 25 mm
- Tags
- Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
- Production Technology
- Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.
Each illustration was hand collaged with various materials and papers to create my own textures and colors. - Design Challenge
- The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
- Research
- For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.
Prototypes were tested by a dedicated quality control specialist, my young son Ito. - Inspiration
- After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
- Project Duration
- The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
- Operation Flow
- For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
- Team Members
- Publisher : TOKYO SHOTEN Ltd.
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