Low Classic Fonksiyona Bingehîn: Nasnameya Marka by Yaman Hu

Low Classic Fonksiyona Bingehîn: Nasnameya Marka by Yaman Hu is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2021

Low Classic Fonksiyona Bingehîn: Nasnameya Marka

by Yaman Hu

Client: Low Classic

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic Fonksiyona Bingehîn: Nasnameya Marka

Metna Pirtûkê: Low Classic nasnameyeke marka ye ku ji bo lebeleke moda serbixwe hatiye afirandin. Nasname ji kovarên moda yên salên 1980î îlham girtiye. Palêta rengan a nerm û pêşdîtineke ku ji grîdê derdikeve tê bikaranîn. Tîpografî zêde-nîşankirî ye û bi kevanên spehî re hatiye hevraz kirin, û ew zimanê sereke yê dîtbarî yê markê pêk tîne. Hem materyalên çapkirî û hem jî yên dîjîtal têne nav de, wek poster, grafîkên medyaya civakî, e-nameyan û bannerên webê. Materyalên çapkirî li ser kaxeza vegerandî û bêyî rengên qirêjker têne hilberandin. Armanc ev e ku dîtineke vintaj bi formeke dîjîtal a rafînekirî were dayîn.

The Recognition

About the Xelata A' Design Award a Hesinîn

Low Classic Fonksiyona Bingehîn: Nasnameya Marka xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Low Classic Fonksiyona Bingehîn: Nasnameya Marka afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Low Classic Fonksiyona Bingehîn: Nasnameya Marka ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu