Theodorus File Box Kutîya Pel by Kazuaki Kawahara

Theodorus File Box Kutîya Pel by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Amûrên Hunerê û Kaxezxaneyê Competition Category.

HesinAmûrên Hunerê· 2021

Theodorus File Box Kutîya Pel

by Kazuaki Kawahara

Client: Theodorus

Xelata A' Design Award a Hesinîn Winner in Amûrên Hunerê Category

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Colors

The Design

About Theodorus File Box Kutîya Pel

Kutîya Pel a Theodorus kutîyeke pel e ku ji bo hilanîna belge û kovaran hatiye sêwirandin. Şêwaza her kutîyekê dema ku sê kutî li pey hev bên rêzkirin nîvcemberekê pêk tîne, û hundirê wan jî bi wêneyan hatiye çapkirin. Çar sêwiran li ser du rêzikan hatine dabeşkirin. Rêzika fezayê hîv û erdê pêşkêş dike, li gel rêzika fêkiyan ku zebeş û pirteqalekê pêşkêş dike. Tema fezayê wê xebata daxwazkar di pîşesaziya fezayî-hewayî de nîşan dide. Her kutî ji kaxeza qermîçandî (corrugated cardboard) hatiye çêkirin û kaxezeke çapkirî li her du aliyan hatiye zeliqandin. Wêneyên çapkirî li ser bingeha wêneyên rastîn hatine amadekirin.

The Recognition

About the Xelata A' Design Award a Hesinîn

Theodorus File Box Kutîya Pel xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Theodorus File Box Kutîya Pel afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Theodorus File Box Kutîya Pel ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Dimensions & Packaging: Width 270mm x Depth 102mm x Height 310mm
Tags: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Production Technology: It is made of corrugated cardboard with printed paper stuck together on both sides.
Design Challenge: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Research: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Inspiration: We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Project Duration: The project started in March 2020 and finished in October 2020 in Japan.
Operation Flow: Our roles in this project included product design, naming, logo design and branding for the file boxes.
Patents: Patented. Utility model registration No (U3228257) 3228257. 2020. Japan
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.