C-MAX Branding Identity Nasnameya Brendkirinê by Fengnan Lin

C-MAX Branding Identity Nasnameya Brendkirinê by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2021

C-MAX Branding Identity Nasnameya Brendkirinê

by Fengnan Lin

Client: C-Max

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

Verify Award Status for #114759

زیاتر بگەڕێ Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity Nasnameya Brendkirinê

Nasnameya Brendkirinê ya C-MAX bernameyeke nasnameya dîtbarî ye ku ji bo pargîdaniyeke teknolojiyê ya di warê hesabkirina ewrî û daneyên mezin (big data) de çêbûye. Logo tîpên CMAX bi sembolên kodê yên hevpar ve girê dide, di nav de kevanên goşe, xêzek û tîrek, ku nîşana hesabkirin û tevgera rêkûpêk a daneyan in. Reng ê reş rastbûn û teqezî diyar dike, li aliyê din grafîkên alîkar ên rengîn cîhanek geş a bi teknolojiyê hatî avakirin nîşan didin. Nasname li ser kartên karsaziyê, kartên xebatê, defter û çentên qumaşî tê bikaranîn, bi çapa çar-reng û rûpoşkirina UV.

The Recognition

About the Xelata A' Design Award a Tuncîn

C-MAX Branding Identity Nasnameya Brendkirinê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku C-MAX Branding Identity Nasnameya Brendkirinê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. C-MAX Branding Identity Nasnameya Brendkirinê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.