Food in Nature Wêneگرتنی خواردن by Duc Bui

Food in Nature Wêneگرتنی خواردن by Duc Bui is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Wênegirtinê û Manîpulasyona Wêneyan Competition Category.

HesinWênegirtin· 2021

Food in Nature Wêneگرتنی خواردن

by Duc Bui

Client: FPDB Creative

Xelata A' Design Award a Hesinîn Winner in Wênegirtin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Food in Nature Wêneگرتنی خواردن

Xwarin di Xwezayê de projeyek wênekêşiya xwarinê ye ku ji bo xwaringehek masîgeriyê li Ho Chi Minh City, Viyetnam hatiye afirandin. Ev rêzefîlm xwarinên menuyek nû ya xwarinê ya bilind pêşkêş dike, û her xwarinek sêwiran û çîroka xwe ya taybet werdigire. Têgeh xwarin bi xwezayê ve girêdide bi nîşandana kulîlkên hêsan ên ku ji keviran ên hişk mezin dibin, dîmenek ku hebûn û mezinbûnê tîne bîra mirov. Rengên geş ên kulîlkan û şêwazên neasayî yên keviran tên tekez kirin. Ronahiya çêkirî hate bikaranîn ji bo teqlîdkirina ronahiya ji deryayê vedigere û ji bo derbirîna teriya masîgeriyê.

The Recognition

About the Xelata A' Design Award a Hesinîn

Food in Nature Wêneگرتنی خواردن xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Food in Nature Wêneگرتنی خواردن afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Food in Nature Wêneگرتنی خواردن ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.