S6 Foundry Sîstema Brand Û Kampanyaya by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Medyaya Çapkirî û Weşandî Competition Category.

ZîvÇap· 2021

S6 Foundry Sîstema Brand Û Kampanyaya

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Xelata A' Design Award a Zîvîn Winner in Çap Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Sîstema Brand Û Kampanyaya

Nîşana S6 Foundry û pirtûka nimûneya tîpa wê ya paşîn ji bo afirandina şahiyek tîpografiya nû, cihgirtina zimanê dîtbarî yê marqeyê hatine çêkirin. Paletek rengîn û dilşewat a rengê germ û zimanek formek cihêreng û sosret ruhê xwe digire, li ser nîşana kevneşopî ya pêşangeha kêfê ya sedsala 1900-an dixemilîne. Sêwiran wekî kaleîdoskopek form û hêmanan hatine pêşve xistin da ku hevrêziya dîtbarî ya rast a etîka marqeyan û rêgezek nû ya tîpên bextewar ên bazirganî biafirîne.

The Recognition

About the Xelata A' Design Award a Zîvîn

S6 Foundry Sîstema Brand Û Kampanyaya xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku S6 Foundry Sîstema Brand Û Kampanyaya karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. S6 Foundry Sîstema Brand Û Kampanyaya afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb