Spiderweb Key Dîtbarî by Mateus Morgan de Aguiar

Spiderweb Key Dîtbarî by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Grafîka Kompîturê, Modelkirina Sêalî, Tevnkirin û Renderkirinê Competition Category.

ZêrGrafîka Kompîturê· 2021

Spiderweb Key Dîtbarî

by Mateus Morgan de Aguiar

Client: Morgan Studio

Xelata A' Design Award a Zêrîn Winner in Grafîka Kompîturê Category

74,675

Verified Award Winner

Verify Award Status for #115823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Spiderweb Key Dîtbarî

Fikra sereke ew bû ku tiştek biafirîne ku hemî balê bikişîne ser hilberê, kêm hêmanan bikar bîne û di heman demê de hin girêdanek bi raya giştî re çêbike. Hêmana tevneyê di heman demê de girtina pêlav û cewhera wî ya çolê jî vedibêje, kesayetiyek ji hilberê re tîne. Di heman demê de hewa teknolojiyê vediguhezîne, ku li ser cewhera pêlavan heye û piçek zimanek mîstîk ku bi hêmana tevna spider ku di heman demê de girtina pêlavan jî temsîl dike tê.

The Recognition

About the Xelata A' Design Award a Zêrîn

Spiderweb Key Dîtbarî xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Spiderweb Key Dîtbarî vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Spiderweb Key Dîtbarî daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando