Supersymmetry Primary Function: چرا by Alexey Danilin

Supersymmetry Primary Function: چرا by Alexey Danilin is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Hilberîn û Amûrên Ronahiyê Competition Category.

ZîvRonahî· 2021

Supersymmetry Primary Function: چرا

by Alexey Danilin

Client: Maytoni GmbH

Xelata A' Design Award a Zîvîn Winner in Ronahî Category

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Verified Award Winner

Verify Award Status for #117451

View at A' Design Award Press Release Award Badge

Colors

The Design

About Supersymmetry Primary Function: چرا

Supersymmetry چرایەکی گۆڕاوە کە بۆ ماڵانی دیزاین کراوە کە هەروەها وەک شوێنی کارکردن بەکاردێن. ئامێرەکە لە سەرچاوەیەکی ستوونی ڕووناکییەکی نەرم و بڵاوکراوەوە دەگۆڕێت بۆ سەرچاوەیەکی ئاسۆیی ڕووناکییەکی چڕکراوە بۆ کارکردن، دروستکردن و گفتوگۆی نزیک. گۆڕانکارییەکە بە جیاکردنەوە یان یەکخستنی بەشە هاوسەنگەکانی چراکە دەکرێت، کە بە گیرخەری موگناتیسی گیراون. سیستەمێکی توندکردنەوەی تەلی کە لە خوارەوە ناوەندی کراوە بەرزی جێگیر دەکات لە هەردوو دۆخەکەدا، بۆیە ئاستی ڕووناکی لەسەر مێزەکە یەکسان دەمێنێتەوە. کانزا، ئاکریلیک و سەرچاوەی LED بەکاردێن. کۆی گشتی بەرزی لە ٥٥٠ بۆ ١٥٠٠ میلیمەتر دەگۆڕێت.

The Recognition

About the Xelata A' Design Award a Zîvîn

Supersymmetry Primary Function: چرا xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Supersymmetry Primary Function: چرا karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Supersymmetry Primary Function: چرا afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fixture is designed in a very specific unique way, which allows to transform it from a general vertical source of soft diffused light to the specific horizontal source of concentrated functional light for work, creation, and close communication. Thoroughly engineered construction with magnetic elements and bottom-centered wire bracing system enables to provide stable height level of the fixture for both horizontal and vertical configurations. It helps to keep the lamp close to the table and maintain an equal illumination level on the table surface along with a comfortable face and body backlight.
Dimensions & Packaging: The total height for any modification is from 550 to 1500 mm.
Tags: lamp, lighting, lighting design
Production Technology: Metal, LED, Acryl, electric cable, magnetic retainers.
Design Challenge: The key designing challenge was developing the solution for stable height level of the lamp through several configurations, (comparing to classic solution which would lead to height fluctuation of at
least 450 mm), which provided the most efficient ergonomics and created no obstacles and limitations for light flow on working surface.
Research: The main goal of the research is creating fine-drawn appliance design for living space zoning and transformation solutions for different pastime scenarios in the pandemic and post-pandemic world.
Inspiration: The year 2020 brought us through incredible transformations that affected our social and personal spheres of lives. People had to reinvent their lifestyles, habits, approaches to work and recreational space. The two most significant fields of professional and private appeared at the edge of brutal collision within the most casual homes and apartments. The pursuit of a humane and profound solution for this problem leads us to find inspiration in one of the most elegant concepts of modern partial physics – supersymmetry. It explains a conjectured relationship between two basic classes of elementary particles by showing how they can bound together into superpartners, evolve into each other, and split backward to their cores. As substance can transform into matter, our most tender and intimate living spaces can be transformed into perfect working areas by a glimpse of light. This idea led us to design a smart classy lighting fixture that can help people to switch between their life essences by the simple move and magnetic click. As supersymmetry itself, the sustainability of the home-centered life approach needs to be proved experimentally in a post-pandemic world. We see our mission in developing lighting solutions that can guide people through it.
Project Duration: Project development took place in Moscow and started in August 2020. Mass production market release is planned for November 2021.
Operation Flow: Lighting fixture transformation is operated by a simple user’s move of splitting or joining together symmetrical parts of the lamp in order to reach the required illumination effect. The kinetic effect provided by construction and enchased by magnetic elements provides deep tactile emotional rebound and experience the sense of interaction with high-end technology. It helps to expand the perception of the lamp as an interior complement to the image of a solid hi-tech object.