Minimo Qutiya Diyariyê by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Diyariyan Competition Category.

TuncDiyarî· 2026

Minimo Qutiya Diyariyê

by Rilind Hoxha

Client: Why Agency

Xelata A' Design Award a Tuncîn Winner in Diyarî Category

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Verified Award Winner

Verify Award Status for #118886

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Colors

The Design

About Minimo Qutiya Diyariyê

Minimo koleksiyoneke zêrînên zarokan e ji aliyê Smaragd 1969 ve, ku qutiya diyariyê û tecrubeya tevahî ya diyarîkirinê ji aliyê Why Agency ve hatiye afirandin. Konsept li dor yekem diyariya hêja ya zarokekî hatiye sêwirandin, û kêliya wergirtina zêrînan vediguherîne tecrubeyeke bi kêf û ji bîrnekirî. Ligel perçeyên zêrînan, di qutiyê de pakêteke stîkeran a bi sêwiranên koleksiyona zêrîn, pirtûkeke rengkirinê, qelemên rengîn û Pasaporta Pitikan a Minimo ji bo mişteriyên cara yekem cih digirin. Her hêmanek zarokan teşwîq dike ku ji bilî zêrînan bixwe jî koleksiyonê vekolin, biafirînin û pê re girêdanê deynin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Minimo Qutiya Diyariyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Minimo Qutiya Diyariyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Minimo Qutiya Diyariyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili