Episode Fonksiyona Bingehîn: Sêwirana Ezmûna Marqe by Plus X

Episode Fonksiyona Bingehîn: Sêwirana Ezmûna Marqe by Plus X is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2021

Episode Fonksiyona Bingehîn: Sêwirana Ezmûna Marqe

by Plus X

Client: Sk D&d Episode

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

Verify Award Status for #119730

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Episode Fonksiyona Bingehîn: Sêwirana Ezmûna Marqe

Nivîsa Pirtûkê: Episode sêwiranek nasnameya marqe û ezmûna marqe ye ji bo platformeke niştecihbûnê ya hevpar. Sêwiran li gorî bikarhêner e ne li gorî peşkêşkerê, û pêşengiyê dide danûstandinê digel niştecihan. Çargoşeya di logoya Episode de nûneratiya cîhek dike ku çîrokên cihêreng lê digunce. Logo, reng, curetîp û wêneyên sereke li ser xalên têkiliyê yên online û offline tên bikaranîn, di nav de kartên niştecihan û hejmarên jûreyan jî hene. Sîstem ne sabît e lê fleksîbil e, ji ber vê yekê her niştecihek dikare sêwiranê bi çîrokek şexsî ya xwe temam bike.

The Recognition

About the Xelata A' Design Award a Tuncîn

Episode Fonksiyona Bingehîn: Sêwirana Ezmûna Marqe xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Episode Fonksiyona Bingehîn: Sêwirana Ezmûna Marqe tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Episode Fonksiyona Bingehîn: Sêwirana Ezmûna Marqe pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
Dimensions & Packaging: Digital Work
Tags: Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
Production Technology: 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”

2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.

3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
Design Challenge: Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
Research: SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
Inspiration: Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
Project Duration: The project proceeded for 4 months in Seoul, South Korea.
Operation Flow: The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
Team Members: Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum