Qoros 7 Wesayîta Karên Werzişî by Fengyou Gong is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Otomobîl û Wesayîtên Bejahî yên Motorîn Competition Category.
ZêrOtomobîl· 2021
Qoros 7 Wesayîta Karên Werzişî
by Fengyou Gong
Client: Baoneng Chuangku Automobile Design Co., Ltd.
Xelata A' Design Award a Zêrîn Winner in Otomobîl Category
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- Verified Award Winner
- Verify Award Status for #119783
The Design
About Qoros 7 Wesayîta Karên Werzişî
Qoros 7 wesayîteke karên werzişî ye ku bi zimanê dîzaynê yê Estetîka Qubic hatiye şêwandin. Formên çargoşe li pêş, paş û hundirê wesayîtê hatine bikaranîn, ku dirûvekî fireh û naskirî dide wesayîtê. Avahiya laşê wesayîtê pola bi hêza pir bilind û aluminyuma sivik bi kar tîne da ku ewlehiya rêwiyan û peyayan piştgirî bike. Hundirê wesayîtê li gorî sêwiraneke bi şiklê T ye, bi du ekranên dîjîtal û alîkarekî dengî yê hundirîn. Kursî ergonomîk in û tên eyarkirin, û beşa mezin a bagajê pêdiviyên barkirinê yên geştên malbatî dabîn dike.
The Recognition
About the Xelata A' Design Award a Zêrîn
Qoros 7 Wesayîta Karên Werzişî xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Qoros 7 Wesayîta Karên Werzişî vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Qoros 7 Wesayîta Karên Werzişî daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
- Dimensions & Packaging
- Width 4679mm x Depth 1897mm x Height 1679mm,
Wheelbase 2720mm - Tags
- Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
- Production Technology
- Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
- Design Challenge
- Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
- Research
- Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
- Inspiration
- Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
- Project Duration
- The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
- Operation Flow
- The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
- Team Members
- Design Director:Fengyou Gong
Designer：Zheming Liu
Wei Wu
Tao Jiang
Mingjiang Zhu
Shaohua Liu
Yan Ding
Mengyao Li
Yan Chen
Jiaji Liu
Yang Pan
Yang Cai
Zixuan Zhang
Kun Qin
Junlin Huang
Hao Peng
Dingying Li
Design Management:Zhichuan Qiu
Zhiwen Jie
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