Cuishan Intelligent Kitchen Nasnameya Dîtbarî ya Xwaringehê by Yu Pan

Cuishan Intelligent Kitchen Nasnameya Dîtbarî ya Xwaringehê by Yu Pan is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2021

Cuishan Intelligent Kitchen Nasnameya Dîtbarî ya Xwaringehê

by Yu Pan

Client: MET Creative Brand

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Verified Award Winner
Verify Award Status for #120249

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cuishan Intelligent Kitchen Nasnameya Dîtbarî ya Xwaringehê

Cuishan Intelligent Kitchen nasnameyeke dîtbarî ye ku ji bo cîhekî xwarinê li Wuxi, Çînê hatiye afirandin. Nasname çanda xwarina herêmî, dîroka bajêr û mijarên înternetê di nav yek pergala brandê de dicivîne. Logo hatiye rêxistin û dubarekirin da ku nexşeyeke brandê ya bi nasîna bihêz pêk bîne. Motîfên ginkgo, semel û ewr wekî hêmanên bingehîn têne bikaranîn. Ginkgo dişibihîne çanda Çînî ya dûvedirêj, semel dişibihîne herêma başûrê Çemê Yangtze, û ewr jî dişibihîne xwezayê. Proje 1770 metre çargoşe digire nav xwe û di sala 2019an de hatiye temamkirin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Cuishan Intelligent Kitchen Nasnameya Dîtbarî ya Xwaringehê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Cuishan Intelligent Kitchen Nasnameya Dîtbarî ya Xwaringehê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Cuishan Intelligent Kitchen Nasnameya Dîtbarî ya Xwaringehê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.