دیزاینی Ben Su Naskirina Marqeya Xwaringehê لەلایەن Chao Feng خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
TuncGrafîk· 2021
Ben Su Naskirina Marqeya Xwaringehê
لەلایەن Chao Feng
کڕیار: MET Creative Brand
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #120278دیزاینەکە
دەربارەی Ben Su Naskirina Marqeya Xwaringehê
Ben Su naskirineke marqeyê ye ku ji bo xwaringeheke masiyên tirşokê hatiye afirandin. Ev naskirin li ser bingeha taybetmendiya sereke ya berhemê hatiye ava kirin, ku mîrata çandî ya nemateryal a tirşokê ye, bi destan hatiye çêkirin û bêyî parastvan bi 280 rojan hatiye xemilandin (tirş kirin). Posterê sereke van taybetmendiyên berhemê bi awayekî dîtbarî yê rasterast pêşkêş dike, bi tewandinên nerm û berevajiya rengên xurt ji bo naskirineke bilind bikar tîne. Xwaringeh 260 metre çargoşe ye û herêmeke pêşandana tirşokê li deriyê têketinê vedihewîne. Dîmen û amûr naskirina dîtbarî bi cîhê hundir ve girê didin.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Ben Su Naskirina Marqeya Xwaringehê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Ben Su Naskirina Marqeya Xwaringehê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Ben Su Naskirina Marqeya Xwaringehê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
- قەبارە و پاکێج
- The project covers a total of 260 square meters.
- تاگەکان
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
- تەکنەلۆژیای بەرهەمهێنان
- Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
- هەڵەنگاندنی دیزاین
- How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
- توێژینەوە
- Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
- ئیلهام
- The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
- ماوەی پڕۆژە
- The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
- ڕێڕەوی کارکردن
- Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
- پەتێنتەکان
- Copyrights belong to Pushui Zhang, 2020.
- ئەندامانی تیم
- Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu - کرێدیتی وێنەکان
- Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.
سپۆنسەرکراو
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