Soda Grocery Fonksiyona Bنciney: پاکەتکردنی خۆراک by Lan Shenfan and Xu Jingwen

Soda Grocery Fonksiyona Bنciney: پاکەتکردنی خۆراک by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2021

Soda Grocery Fonksiyona Bنciney: پاکەتکردنی خۆراک

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Colors

The Design

About Soda Grocery Fonksiyona Bنciney: پاکەتکردنی خۆراک

دەقی کتێب: سۆدا گرۆسری دیزاینێکی پاکەتکردنە بۆ خۆراکی یادگاری کە بۆ میوانانی ماکاو دەفرۆشرێت. زمانی دیزاین لە پاکەتی تەقەمەنی وەرگیراوە کە لە سەدەی بیستەم لە ماکاو بەرهەم دەهات. وێنەی چوار ژن کە لە پاکەتی مێژوویی وەرگیراون، دووبارە وەک وێنەسازی هاوچەرخ کێشراونەتەوە و بە ڕەنگی ئارەق چاپکراون. چوار پاکەتی خۆراک وێنەکان لەخۆ دەگرن، و هەر جێبەیەک ڕووداوی 185 بە 145 بە 55 میلیمەتر هەیە. کاغەزی چاپکراوی پێچانەوە و لەیبڵە ناوەکییەکان بە کوتان، پۆشاکی مادوونی ئامرووی، برۆنزکردن و بڕینی قاڵبی تەواو کراون. دیزاینەکە تایبەتمەندی ناوچەیی دەپارێزێت لەگەڵ ئەوەشدا داب و نەریتی هاوچەرخ دابین دەکات.

The Recognition

About the Xelata A' Design Award a Hesinîn

Soda Grocery Fonksiyona Bنciney: پاکەتکردنی خۆراک xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Soda Grocery Fonksiyona Bنciney: پاکەتکردنی خۆراک afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Soda Grocery Fonksiyona Bنciney: پاکەتکردنی خۆراک ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu