دیزاینی R Gate Emblem Primary Function: ناسنامەی کۆمپانیایی لەلایەن Riiid Inc. خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
ZîvGrafîk· 2021
R Gate Emblem Primary Function: ناسنامەی کۆمپانیایی
لەلایەن Riiid Inc.
کڕیار: Riiid Inc.
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #120723دیزاینەکە
دەربارەی R Gate Emblem Primary Function: ناسنامەی کۆمپانیایی
Book Text: نیشانەی R Gate دیزاینێکی ناسنامەی کۆمپانیاییە کە بۆ کۆمپانیایەکی تەکنەلۆژیای پەروەردەیی دروستکراوە. نیشانەکە لەسەر مۆتیفی کونی کلیل بنیاتنراوە. شێوەیەکی نێگەتیڤی سپی پیتی R لەناو چوارگۆشەیەکی شینی قووڵدا دانراوە و دەروازەیەک پێکدەهێنێت. دەروازەکە مێتافۆرێکی بیناییە بۆ دەرگایەک کە جیهانی پەروەردە دەکاتەوە و ئەزموونە نوێیەکانی فێربوون هاوبەش دەکات. شینی قووڵی زەریا ڕەنگی سەرەکییە. پیتی R هەروەها وەک یەکەی پێوانەیی بنەڕەتی کاردەکات بۆ فۆنتێکی هاوتا بە دوو قەبارەی جیاواز. سیستەمی ناسنامەکە بۆ کەرەستەی ئۆنلاین و ئۆفلاین جێبەجێ دەکرێت.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
R Gate Emblem Primary Function: ناسنامەی کۆمپانیایی xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku R Gate Emblem Primary Function: ناسنامەی کۆمپانیایی karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. R Gate Emblem Primary Function: ناسنامەی کۆمپانیایی afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- قەبارە و پاکێج
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- تاگەکان
- AI, AI Ed, Education, Branding, CI
- تەکنەلۆژیای بەرهەمهێنان
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- هەڵەنگاندنی دیزاین
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- توێژینەوە
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- ئیلهام
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- ماوەی پڕۆژە
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- ڕێڕەوی کارکردن
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- ئەندامانی تیم
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
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