Public Health Beyond Borders Bernameya Nasnameya Dîtbarî by Yoske Mitsui

Public Health Beyond Borders Bernameya Nasnameya Dîtbarî by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2021

Public Health Beyond Borders Bernameya Nasnameya Dîtbarî

by Yoske Mitsui

Client: Yoske Mitsui

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Bernameya Nasnameya Dîtbarî

Bernameya Tenduristiya Giştî Derveyî Sînoran bernameyeke nasnameya dîtbarî ye ku ji bo komeke xwendekar û mamosteyan hatiye çêkirin, ya ku bi hewcedariyên tenduristiyê yên di civakên hevkar de mijûl dibe. Nîşan pênc reng bi kar tîne. Kesk û şîn nêrîneke gerdûnî nîşan didin, lê sor, zer û reş bal dikişînin ser koka Zanîngeha Maryland a şaxa damezrîner. Çembereke di navendê de nûneriya yekîtî û hevkariyê dike. Nivîsa nasnameyê li gorî curetîpên bingehîn ên zanîngehê hatiye lihevkirin. Logo sade, guncan bo mezinahiyên cuda û modular e, û ew bi tenê reng û di gelek pîvanan de hem li ser kaxezê hem jî di medyaya dîjîtal de baş dixebite.

The Recognition

About the Xelata A' Design Award a Hesinîn

Public Health Beyond Borders Bernameya Nasnameya Dîtbarî xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Public Health Beyond Borders Bernameya Nasnameya Dîtbarî afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Public Health Beyond Borders Bernameya Nasnameya Dîtbarî ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.