Flowering Street Naskirina Brendê ya Xêrxwaziyê لەلایەن Mingjun Jiang

دیزاینی Flowering Street Naskirina Brendê ya Xêrxwaziyê لەلایەن Mingjun Jiang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2021

Flowering Street Naskirina Brendê ya Xêrxwaziyê

لەلایەن Mingjun Jiang

کڕیار: Monka Design

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

12,092

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #121372

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Flowering Street Naskirina Brendê ya Xêrxwaziyê

Flowering Street naskirina brendê ya xêrxwaziyê ye ku hatiye afirandin bo piştgirîkirina kesên bêmalî li Londonê. Ev brend rê dide firoşkarên bêmalî ku bi firotina kulîlkan bi bihayên asayî yên bazarê dahatek qezenc bikin, li şûna ku pişta xwe bidin bexşînan. Şêwaza logoyê ji tabelayên kolanan ên Londonê îlham girtiye, ku bi vê yekê behsa têgeha "hevalên kolanê" tê kirin, ya ku di navbera kesên ku li derve radizên de tê bikaranîn. Her dest kulîlk bi rojnameyên kevn ên berhevkirî tê pêçandin, bi ben kendirê xwezayî tê girêdan û pê re kارتek spasiyê jê re tê dan. Materyalên xwezayî yên vegerandî lêçûnên pakêtkirinê kêm digirin, ji ber vê yekê firoşkarên zêdetir dikarin bêne piştgirîkirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Flowering Street Naskirina Brendê ya Xêrxwaziyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Flowering Street Naskirina Brendê ya Xêrxwaziyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Flowering Street Naskirina Brendê ya Xêrxwaziyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
قەبارە و پاکێج: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
تاگەکان: charity, homeless, London, branding, visual, identity, flower
تەکنەلۆژیای بەرهەمهێنان: Flowers sold by the homeless.
هەڵەنگاندنی دیزاین: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
توێژینەوە: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
ئیلهام: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
ماوەی پڕۆژە: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
ڕێڕەوی کارکردن: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
پەتێنتەکان: none
ئەندامانی تیم: Mingjun Jiang
کرێدیتی وێنەکان: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019