Artika Horizon Primary Function: Demjimêra Destan by Albert Rakhimzhanov

Artika Horizon Primary Function: Demjimêra Destan by Albert Rakhimzhanov is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Zêrînatiyan Competition Category.

ZîvZêrînatî· 2021

Artika Horizon Primary Function: Demjimêra Destan

by Albert Rakhimzhanov

Client: ARTIKA Design

Xelata A' Design Award a Zîvîn Winner in Zêrînatî Category

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The Design

About Artika Horizon Primary Function: Demjimêra Destan

Artika Horizon demjimêrek e ku dikare di berîkê de jî bê hilgirtin an li dora stûyê bê xistin. Bendekê li ser qayîşê şûna beşên qayîşê yên adetî digire, ku ji demjimêrê re avahiyeke sade û pêbawer dabîn dike. Qayîş bi qermîçokeke taybet tê girtin, û ev qermîçok demjimêrê dike gerdaniyeke ku dikare li dora stûyê bê xistin an bi cilûbergan ve bê girêdan. Sindoqa wê ji metalî hatiye çêkirin û bi qutriya 43 mm û kûrahiya 9 mm ye. Berhemanîn bi rêya çêkirina lêzêdekirî (additive manufacturing) an tornekirina CNC hatiye plankirin. Şêwe ji çalikeke reş û asoya wê ya bûyeran (event horizon) îlham girtiye, û bend valahiyê temsîl dike ku li dora demê xwar dibe.

The Recognition

About the Xelata A' Design Award a Zîvîn

Artika Horizon Primary Function: Demjimêra Destan xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Artika Horizon Primary Function: Demjimêra Destan karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Artika Horizon Primary Function: Demjimêra Destan afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
Dimensions & Packaging: The watch diameter is 43 mm and the depth is 9 mm
Tags: Watch, Stopwatch, Time, Accessory, Gadget, Device.
Production Technology: The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
Design Challenge: The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
Research: The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
Inspiration: The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
Project Duration: The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
Operation Flow: The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
Team Members: Сurator: Kirill Rakitin
Customers: Ànima & Artika
Image Credits: Image #1: Creator Albert Rakhimzhanov, Main view, 2020.
Image #2: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #3: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #4: Creator Albert Rakhimzhanov, Detail view, 2020.
Image #5: Creator Albert Rakhimzhanov, Variations, 2020.