Happetsy Primary Function: ناسنامەی براند لەلایەن Anamarija Leljak

دیزاینی Happetsy Primary Function: ناسنامەی براند لەلایەن Anamarija Leljak خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2021

Happetsy Primary Function: ناسنامەی براند

لەلایەن Anamarija Leljak

کڕیار: Happetsy

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Happetsy Primary Function: ناسنامەی براند

Book Text: Happetsy ناسنامەیەکی براندە کە بۆ کۆمپانیایەکی بەرهەمی ئاژەڵی ماڵی دروستکراوە. دیزاینەکە شێوازێکی ڕیترۆی کۆنی قوتابخانەیی لەگەڵ مینیمالیزمی سەردەمیانە تێکەڵ دەکات. تایبەتمەندی ڕیترۆ لە ڕێگەی پاڵێتی ڕەنگ، فۆنتێکی دەستنووس، و نەخشە خاڵ خاڵییەکانەوە دەردەبڕدرێت. ڕازاندنەوەی پاک، بۆشایی کراوە، و فۆنتێکی بێ سێریف دەستکردێکی نوێ و تازە زیاد دەکەن. لۆگۆکە وێنەکێشانی پشیلەیەک و سەگێک لەگەڵ لاکێشەیەک تێکەڵ دەکات، شێوەیەک کە پەیوەندی بە جێگیری و دڵسۆزییەوە هەیە. هەموو گرافیکەکان وەک ڤێکتەر کێشراون و بە ڕەنگەکانی RGB، CMYK، و Pantone پێشکەش کراون بۆ دەرکەوتنێکی یەکگرتوو لە هەموو ڕەسەنەکاندا.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Happetsy Primary Function: ناسنامەی براند xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Happetsy Primary Function: ناسنامەی براند karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Happetsy Primary Function: ناسنامەی براند afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
قەبارە و پاکێج: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
تاگەکان: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
تەکنەلۆژیای بەرهەمهێنان: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
هەڵەنگاندنی دیزاین: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
توێژینەوە: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
ئیلهام: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
ماوەی پڕۆژە: The project started in March 2019 and finished in May 2019 in Denmark.
ڕێڕەوی کارکردن: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
کرێدیتی وێنەکان: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.