Xphere Fonksiyona Bingehîn: Ji Nû ve Nasnameya Kurporatîf by Yibang Design and Xiner Zheng

Xphere Fonksiyona Bingehîn: Ji Nû ve Nasnameya Kurporatîf by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2021

Xphere Fonksiyona Bingehîn: Ji Nû ve Nasnameya Kurporatîf

by Yibang Design and Xiner Zheng

Client: Yibang

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Colors

The Design

About Xphere Fonksiyona Bingehîn: Ji Nû ve Nasnameya Kurporatîf

Nivîsa Pirtûkê: Xphere sêwirana nasnameya korporatîf e ku ji bo marka Rongxing hatiye afirandin. Nav Xphere ji navê marka Çînî Rongxing hatiye wergirtin, ku wateya wê "kada geş û bextewar" e. Ev nasname wateya navê Çînî bi navê Îngilîzî ve girêdide di zimanekî dîtbarî de. Nîşan ji şiklên stêrkekê îlham girtiye, û qutkirineke hevshib li ser her du nîşanên logoya Îngilîzî û Çînî hatiye bicihkirin. Rengên bihêz û wêneyên xurt taybetmendiyên hilberê pêşîn ên bilind-asta destnîşan dikin. Materyalên çapkirî kaxizê stûr û matbi bikar tînin, û karta karsaziyê û karta spasiyê logoyeke qelibdar (embossed) hildigirin.

The Recognition

About the Xelata A' Design Award a Hesinîn

Xphere Fonksiyona Bingehîn: Ji Nû ve Nasnameya Kurporatîf xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Xphere Fonksiyona Bingehîn: Ji Nû ve Nasnameya Kurporatîf afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Xphere Fonksiyona Bingehîn: Ji Nû ve Nasnameya Kurporatîf ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang