Platanus Primary Function: Nasnameya Pargîdanî by Pedro Panetto

Platanus Primary Function: Nasnameya Pargîdanî by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2021

Platanus Primary Function: Nasnameya Pargîdanî

by Pedro Panetto

Client: Pedro Panetto

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Verified Award Winner

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Colors

The Design

About Platanus Primary Function: Nasnameya Pargîdanî

Book Text: Platanus nasnameyeke pargîdanî ye ku ji bo nivîsgeheke derûnnasiyê bi nêzîkatiyeke mirovhezane li hember lênêrîna tenduristiyê hatiye afirandin. Nav vedigere darê platanus li girava Kosê, cihê ku Hîppokrat li wir derman fêrî bijîşkên yekem kir. Sembol stûneke Yewnanî, avahiyeke darê, pel, fêkî, çiqil û saeteke qûmî tîne cem hev, ku bi xetake yekgirtî hatine kişandin. Tîpografî bi taybetî ji bo marqeyê hatiye sêwirandin û li gorî pîvanên sembolê diçe. Nexş, grafîk û keresteyên nivîsgehê zimanê dîtbarî yê hevaheng temam dikin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Platanus Primary Function: Nasnameya Pargîdanî xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Platanus Primary Function: Nasnameya Pargîdanî karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Platanus Primary Function: Nasnameya Pargîdanî afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

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