Firefly Songling Volunteer Nasnameya Brand by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2021

Firefly Songling Volunteer Nasnameya Brand

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

10,707

Verified Award Winner

Verify Award Status for #123132

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Firefly Songling Volunteer Nasnameya Brand

Volinterê Şevtîrêjka Songling nasnameyeke brandê ye ku ji bo rêxistineke xizmeta volinterî li Binserdana Songling, Wujiang, Suzhou, Çînê hatiye afirandin. Logo li ser wêneyê şevtîrêjkeke bi baskên vekirî hatiye avakirin, ku ev jî referansek e bo hawîrdora ekolojîk a herêmî û bo volinteran ên ku bi lêbûneke bêdeng ronahiyê dipeyivînin. Forma sade û nûjen bi armanca balkişandina ciwanan hatiye sêwirandin. Nasname bi çapkirina pîşeyî, dirûtin û germik-çapkirinê tê bicihkirin. Sêwirandin timê volinterî nasnameyeke cihêreng dide di qada ku gelek koman sembolên wekhev bi kar tînin de.

The Recognition

About the Xelata A' Design Award a Tuncîn

Firefly Songling Volunteer Nasnameya Brand xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Firefly Songling Volunteer Nasnameya Brand tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Firefly Songling Volunteer Nasnameya Brand pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags: Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology: Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge: Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research: Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration: The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration: The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents: Copyrights belong to SoFeng Design, 2020.
Team Members: Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits: Photographer / Jiayi Lu