Welfare Is Gold Stratîjiya Pêşîgirtina li Tacîzê لەلایەن Tekio Collective Intelligence Agency

دیزاینی Welfare Is Gold Stratîjiya Pêşîgirtina li Tacîzê لەلایەن Tekio Collective Intelligence Agency خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Meta, Stratejîk û Xizmetê.

TuncXizmet· 2021

Welfare Is Gold Stratîjiya Pêşîgirtina li Tacîzê

لەلایەن Tekio Collective Intelligence Agency

کڕیار: Tekio

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Xizmet

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #123234

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Welfare Is Gold Stratîjiya Pêşîgirtina li Tacîzê

Welfare Is Gold stratîjiyeke pêşîgirtina li tacîzê ye ku ji bo komeke mezin a madenkariyê li Meksîkayê hatiye afirandin. Ev stratîjî di her yekîneyê de Komîsyonên Refahê, protokolek lênerînê, bernameyeke danûstandinê ya berfireh û sepaneke webê ku ji bo her pargîdaniya peymankar protokoleke kesanekirî çêdike, digihîne hev. Materyalên çapkirî û dîjîtal infografîk, poster, vîdyoyên anîmasyonê yên kurt, karîkatur û mêman (meme) hene. Protokol bi hevkariya karkerên herêmî hatiye çêkirin û ji aliyê yekîneyên madenkariyê ve hatiye piştrastkirin. Armanc çêkirina çandeke xebatê ya ku ji tacîzê azad e.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Welfare Is Gold Stratîjiya Pêşîgirtina li Tacîzê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Welfare Is Gold Stratîjiya Pêşîgirtina li Tacîzê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Welfare Is Gold Stratîjiya Pêşîgirtina li Tacîzê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
قەبارە و پاکێج: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
تاگەکان: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
تەکنەلۆژیای بەرهەمهێنان: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
هەڵەنگاندنی دیزاین: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
توێژینەوە: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
ئیلهام: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
ماوەی پڕۆژە: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
ڕێڕەوی کارکردن: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
ئەندامانی تیم: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
کرێدیتی وێنەکان: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021