Dodoshine Naskirina Brendê by Xu Chen and Rong Zhang

Dodoshine Naskirina Brendê by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2021

Dodoshine Naskirina Brendê

by Xu Chen and Rong Zhang

Client: Dodoshine

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

Verify Award Status for #123740

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dodoshine Naskirina Brendê

Dodoshine naskirineke brendê ye ku ji bo brendeke amûrên malê ya ku teknolojiya sterîlîzekirina ultraviyole bikar tîne hatiye afirandin. Nav behsa adeta çînî dike ku tiştan datînin bin tîrêjên rojê da ku bakteriyan bikujin, adetek ku hem bi jiyaneke tendurist û hem jî bi teknolojiya ultraviyole ve girêdayî ye. Logotîp li ser bingeha curetîpeke sans serif a qewîn hatiye avakirin, digel hûrgiliyên serif ên ku bi gelemperî ji hêla brendên moda ve têne bikaranîn. Ev tevlihevî wêneyeke tavî û hinekî modayî dide brendê. Logotîp dikare li ser berheman û li ser materyalên bazarkirinê bi mezinahiya kêmtirîn a 34 bi 10 milîmetreyan were çapkirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Dodoshine Naskirina Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Dodoshine Naskirina Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Dodoshine Naskirina Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.
Team Members: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu