City Ambassadors School Nasnameya Marqeya Tîpografîk by Tanya Dunaeva

City Ambassadors School Nasnameya Marqeya Tîpografîk by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2022

City Ambassadors School Nasnameya Marqeya Tîpografîk

by Tanya Dunaeva

Client: Tanya Dunaeva

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

33,474

Verified Award Winner

Verify Award Status for #126443

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About City Ambassadors School Nasnameya Marqeya Tîpografîk

Çîrokên balkêş li pişt her zivirîna kolanên kevn veşartiye û ne mimkûn e ku Bajar bi yek komek sembolên naskirî yên herî kêm ve were girêdan. Dema ku li bajêr dixwîne, balyozê paşerojê wî ji nû ve keşif dike, mîna ku xwendekarek li dibistanê abekek kifş dike. Ji bo avakirina nasnameyê, çareseriyek tîpografîk, li ser bingeha prensîba eklektîkîzma tîpografî hate hilbijartin: Nivîsa Neteweyî ya Kevin, ku bi tîpên xêzkirî û tîpên naskirî yên hunermendên avant-garde ve girêdayî ye. Rengê rengê sor laconic-ronî ye.

The Recognition

About the Xelata A' Design Award a Zîvîn

City Ambassadors School Nasnameya Marqeya Tîpografîk xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku City Ambassadors School Nasnameya Marqeya Tîpografîk karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. City Ambassadors School Nasnameya Marqeya Tîpografîk afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator