Jalebi Nasnameya Brendê by Raageshwari Kandaswamy

Jalebi Nasnameya Brendê by Raageshwari Kandaswamy is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2022

Jalebi Nasnameya Brendê

by Raageshwari Kandaswamy

Client: MIT Institute of Design

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

12,757

Verified Award Winner

Verify Award Status for #126528

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jalebi Nasnameya Brendê

Jalebi nasnameyeke brendê ye bo brendeke qeymaxê (dondirmeyê) ya hevçerx. Tamên qeymaxê li ser bingeha şîrîniyên kevneşopî yên Hindî hatine avakirin. Şêwaza dîtbarî behsa firoşkarên kolanan dike ku şîrînî û xwarinên xwerû di rojnameyan de pêçandî difroşin. Logo ji tîpa J û ji pêçana jalebiyê hatiye wergirtin. Tîpnivîsî, reng û kontrast nasnameyê taybetmendiyeke nas lê di heman demê de nûjen dide. Nasname li ser kasan, kارتên menûyê, tûrik û maskan hatiye bicihkirin da ku dîmeneke yekgirtî peyda bibe. Karta menûyê bi çînan hatiye avakirin, û çîna pêşîn perdeyeke nîm-veşartî ye ku tevlihevbûna çandan îfade dike.

The Recognition

About the Xelata A' Design Award a Hesinîn

Jalebi Nasnameya Brendê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Jalebi Nasnameya Brendê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Jalebi Nasnameya Brendê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Dimensions & Packaging: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tags: Brand Identity, Logo, Identity Design, Ice cream
Production Technology: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Design Challenge: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Research: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspiration: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Project Duration: The project started in September 15 as a part of college project and finished in October 3rd.
Operation Flow: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.