Tsubasa.Y یەکخستنی براند by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.
ZîvGrafîk· 2022
Tsubasa.Y یەکخستنی براند
by Siwei Lai
Client: Tsubasa.y
Xelata A' Design Award a Zîvîn Winner in Grafîk Category
Verified Award Winner
Verify Award Status for #127809The Design
About Tsubasa.Y یەکخستنی براند
Tsubasa.Y دوکانێکی هەڵبژاردنی کۆنەیە، لە ناو کۆمەڵە جلوبەرگەکانی سەردەمە جیاوازەکاندا، بەدوای تامی تایبەتی خۆی جیاواز دەگەڕێت، بە بەردەوامی تاقیکردنەوە و تێکەڵکردن، دەنگێکی فاشن دروست دەکات کە ئەم نەوەیە پێشتر نەیبینیوە، وەک ناوی Tsubasa (باڵ)، سەرسامی کۆن بەرەو فڕین دەبات لە نێوان جلوبەرگە جیاوازەکاندا لە نێوان جۆر و چیرۆکدا. ئەم پرۆژەیە ناسنامە، پاکەتکردن و دیزاینی چاپی دوکانەکە لەخۆ دەگرێت.
The Recognition
About the Xelata A' Design Award a Zîvîn
Tsubasa.Y یەکخستنی براند xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Tsubasa.Y یەکخستنی براند karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Tsubasa.Y یەکخستنی براند afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
- Tags
- Visual Identity, Logo, Branding, graphics, printed matter
- Production Technology
- Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. - Inspiration
- In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
- Project Duration
- The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.
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