OCT Happy Hour Îşaretên Rêgir by Updesign

OCT Happy Hour Îşaretên Rêgir by Updesign is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2022

OCT Happy Hour Îşaretên Rêgir

by Updesign

Client: OCT Group

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Colors

The Design

About OCT Happy Hour Îşaretên Rêgir

Zimanê mîmarî yê Corbusier di vê projeyê de di sêwirana rê-nîşanê de baş hatîye derxistin û îfade kirin. Bi gelemperî, tevahiya xuyangê zirav ji hêla hêmanên betonê yên xav ên mezin ve û avahî û tesîsên neqediyayî yên vekirî têne xuyang kirin; bi hûrgulî, siyên sar ên materyalên metal ên giran bandorên dîtbar ên hunerî yên 3D hilberînin, hestek hêzdar a minimalîzmê radigihînin.

The Recognition

About the Xelata A' Design Award a Zîvîn

OCT Happy Hour Îşaretên Rêgir xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku OCT Happy Hour Îşaretên Rêgir karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. OCT Happy Hour Îşaretên Rêgir afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in this project. In general, the whole rough bold appearance is featured by exaggerated crude concrete components and exposed unfinished structures and facilities; in detail, cool shadows of heavy metal materials produce artistic 3D visual effects, conveying a powerful sense of minimalism.
Dimensions & Packaging: Overall texture: concrete coating. 1700mmX200mmX680mm
Tags: park-themed, residential, wayfinding, demonstration area, cement material, modernist, structural
Production Technology: Embraced by a grand architectural setting, fine details are required for close viewing of a sign board although it is a kind of building epitome. The whole body of concrete sign board is boldly shaped to show the distinct architectural aesthetics. High-standard cement material and qualified finishing craft are necessary to achieve a smooth but rough looking surface of the board. It is not just a sign board, but a lively artistic building epitome to echo with its grand architectural background.
Design Challenge: The biggest challenge in this project is how to keep consistent visual effect between the colors of sign boards and existing building facades. Hence, the design team lay great emphasis on making cement material samples with repeated communication and coordination with the construction team to achieve minimal color tolerance.
Research: It is a time-consuming process to do a number of selections and experiments for choosing one of reasonable building techniques as the sample of sign-board making to ensure both information-providing function and abstract architectural image. Finally, cutting-plane variants are selected to visually convey an approximate spatial experience without adoptingother existing dominant building techniques or architectural elements.
Inspiration: The project is designed for the demonstration area of a large park-themed residence with Corbusier’s modernist architectural style. It’ll be transformed into a local culture center after residential deliveries. UPD extracts Corbusier architectural language into wayfinding-sign design on landscaping belts and entrance paths. It makes aesthetic architectural aura easily available everywhere in a vivid way. A more 3D space experience is ingeniously created by the wayfinding signs here and there.
Project Duration: September 2021, Northwest lishui District, Nanjing city, Jiangsu Province, China
Operation Flow: Rather than a mechanical combination of graphics and functions, UPD designers would like to endow this public communication space with rich special site spirit by wayfinding-sign design, to create a permanently impressive park for visitors. The meticulously designedwayfinding signage system harmoniously integrates man, architectural space, and design aesthetics as a gentle friendly whole.
Team Members: Zhang Yi（creative director）
Zhang Shuo（project manager）
Image Credits: Updesign