دیزاینی Jelly Tea Karekî Sereke: Xizmeta Xwarinê ya Fonksiyonel لەلایەن Ziqing Lv خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Meta, Stratejîk û Xizmetê.
TuncXizmet· 2022
Jelly Tea Karekî Sereke: Xizmeta Xwarinê ya Fonksiyonel
لەلایەن Ziqing Lv
کڕیار: Zhejiang University
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Xizmet
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #132516دیزاینەکە
دەربارەی Jelly Tea Karekî Sereke: Xizmeta Xwarinê ya Fonksiyonel
Nivîsa Kitêbê: Jelly Tea xizmetek tenduristî û pergalek xwarinê ya fonksiyonel e ji bo xebatkarên ciwan ên nivîsgehê. Jele ji çaya Çînî û nebatên ku hem wek xwarin hem jî wek derman têne bikaranîn tê çêkirin. Şeş cure hatine hilberandin, her yek bi bandor û tamek taybet. Makîneyên firotanê dihêlin ku berhem bi lez werin bidestxistin, di heman demê de bernameyeke biçûk a mobîl mumkinatiya kirînê ya online û lîstikên hêsan pêşkêş dike. Bikarhêner peywirên heftane, wek werzîşa rojane an demjimêrên xewa zû, temam dikin da ku naveroka lîstikê û xelatên din vekin. Armanc piştgirîkirina adetên tenduristî yên demdirêj e, ne tenê hewcedariyên tavilê.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Jelly Tea Karekî Sereke: Xizmeta Xwarinê ya Fonksiyonel xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Jelly Tea Karekî Sereke: Xizmeta Xwarinê ya Fonksiyonel tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Jelly Tea Karekî Sereke: Xizmeta Xwarinê ya Fonksiyonel pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
- قەبارە و پاکێج
- 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
- تاگەکان
- regimen, health, Chinese tea, service design, youth, gamification, functional food
- تەکنەلۆژیای بەرهەمهێنان
- The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
- هەڵەنگاندنی دیزاین
- The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
- توێژینەوە
- Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
- ئیلهام
- There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
- ماوەی پڕۆژە
- This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
- ڕێڕەوی کارکردن
- Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
- ئەندامانی تیم
- Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
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