Qterra Craft Erka Sereke: Kefa Rêwîtiyê by Pierre Baston, Raeshon McNeil and Patrick Bailey

Qterra Craft Erka Sereke: Kefa Rêwîtiyê by Pierre Baston, Raeshon McNeil and Patrick Bailey is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Firaxên Nanpêjiyê, Xwarinê, Vexwarinê û Pêjinê Competition Category.

TuncAmûrên Metbexê· 2022

Qterra Craft Erka Sereke: Kefa Rêwîtiyê

by Pierre Baston, Raeshon McNeil and Patrick Bailey

Client: Qterra Travel Brewers

Xelata A' Design Award a Tuncîn Winner in Amûrên Metbexê Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qterra Craft Erka Sereke: Kefa Rêwîtiyê

Nivîsa Pirtûkê: Qterra Craft kefeke rêwîtiyê ye ku bi kontrolkirineke derveyî qehwe an çaya taze çê dike. Kefe qehweya hêrandî an pelên çayê û ava germ bi awayekî cuda hildigire, û çêkirin li gorî daxwazê dest pê dike û radiweste. Selikeke teleskopîk dema ku dûgmeyeke derveyî tê zivirandin, fireh dibe, ji ber vê yekê kefe di dema bikaranînê de girtî dimîne. Materyaleke guherîna qonaxê ya di dîwaran de vexwarina germ heta 60 pileyên Celsius sar dike da ku vexwarina ewle pêk were. Zengilokeke zer dema ku sarkirin temam dibe reng diguherîne. Medalyonên xemilandî yên magnetîk li binê kefê têne zeliqandin ji bo kesanekirinê.

The Recognition

About the Xelata A' Design Award a Tuncîn

Qterra Craft Erka Sereke: Kefa Rêwîtiyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Qterra Craft Erka Sereke: Kefa Rêwîtiyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Qterra Craft Erka Sereke: Kefa Rêwîtiyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qterra Craft is a travel mug that makes fresh-brewed coffee or tea on the go with just the twist of a dial. The Craft carries ground coffee or tea leaves and hot water separately, starts and stops brewing on demand, and quickly cools hot beverage for safe drinking, all without the user’s ever opening the mug. A bright yellow ring changes color to signal when cooling is done. Interchangeable artistic medallions attach to the bottom and show the user's style every time he lifts his mug to drink.
Dimensions & Packaging: Dimensions: 100mm (widest), 62mm (base) / 230mm. Weight: 0.7kg. Volume: 355ml brewed beverage. No electrical power, cords, or batteries required.
Tags: travel, mug, brew, coffee, tea, infuser, French press, steep
Production Technology: To enable control of brewing time without opening the device and risking spills, Qterra created a telescoping basket with cam-and-follower design. The basket keeps brewing ingredients dry and fresh in transport, but expands 2-1/2 times in volume for brewing in response to the twist of an external dial. A heat-absorbing phase change material (PCM) in the walls quickly cools hot beverage to a safe 60C, and keeps it there for drinking. A thermochromic paint ring changes color to let users know when it's safe to drink, to avoid burned tongues. And magnetic disks of various materials and artistic designs attach to the Qterra's bottom to allow easy personalization to match users' changing moods.
Design Challenge: For richest flavor from tea and coffee, Qterra Craft would have to keep water hot until the user decided to brew. But to avoid a long wait or burned tongue, the Craft would also have to cool hot beverage quickly for drinking once it was brewed. Qterra solved this dual challenge by enabling the user to switch from insulating to cooling his drink just by twisting to lengthen the mug 2.5cm (1 in).
Research: Tackling the dual challenges of Qterra Craft's temperature control required a search for exceptional insulating and cooling materials, computation of ideal tapering angles, thermodynamic modelling, and prototype testing. The team found inspiration in items as diverse as telescopes, 18th-century Japanese teapots and high-end footwear. The result is a stylish design enabling the fresh brewing of hot beverages on the spot, safely and seamlessly, for richest flavor and maximum antioxidants.
Inspiration: Pierre Baston developed a deep appreciation of hot beverages over many trips to Argentina. There, he was struck by the Argentine passion for mate - a hot herbal infusion created by indigenous Guarani people 500 years ago. In Argentina, to drink mate is to brew mate, as it is almost always prepared by the drinker on the spot, just moments before drinking. With Qterra Craft, Pierre brings the freedom of easy, eco-friendly craft brewing on the go to coffee and tea lovers everywhere.
Project Duration: The project, inspired in Argentina, started in the form of initial designs created in Philadelphia in 2017, and launched in November 2021.
Operation Flow: Qterra Craft delivers rich flavor and antioxidants that come only from tea or coffee that is brewed fresh on the spot. The slim unit contains all brewing ingredients and equipment within it, and brews by external control for safe and easy brewing wherever you may be. Users get an unlimited choice of ground coffee or loose leaf tea, precise control of brewing time and agitation, and freedom from coffeehouse prices and lines. With rapid cooling to prevent burned tongues too, a seamless experience.
Team Members: Inventor: Pierre Baston
Industrial Designer: Raeshon McNeil
Lead Engineer: Patrick Bailey